What is Health?
The age-old Indian life science of Ayurveda refers to health as ‘Swasthya’, or ‘Swastha’ which essentially means to be rooted in self.
स्व + आस्थ्य = स्वयं में स्थित होना
Ayurveda emphasises the delicate body-mind-spirit complex as the understanding of life, and health to be a balance amongst them. It delineates fundamental ways to practice holistic care, lifestyle, prevention, diagnosis, treatment of diseases and more.
Ayurveda serves as a guiding light for everyone to lead a healthy life even through this ever-changing modern era. It carries the wisdom to help each individual unlock his or her true creative potential.
Who we are and what we do?
Butterfly Ayurveda is an organization engaged in the research, development, manufacturing, and marketing of Ayurvedic products. BA offers a niche range of products that include Ayurvedic teas, herbal infusions, Ayurvedic medicines, and herbal supplements. We also have an Ayurveda-inspired bakery that develops freshly baked cookies and cakes. Our entire product range is focused on helping people with lifestyle-related ailments. Through our range of Ayurveda-inspired products, we seek to generate a holistic sense of wellbeing in every individual.
The journey to the name, 'Butterfly Ayurveda'
Butterfly Ayurveda was founded by Ms. Akshi Khandelwal in 2014. Being an Indian classical dancer and a martial artist, Akshi was fascinated by Indian culture's rich history, deep-rooted concepts, and strong foundations. Her practices further inspired her to explore the holistic approach of Ayurveda towards leading a healthy life. She read books on Ayurveda and naturopathy and discovered its numerous benefits by incorporating Ayurvedic techniques, treatments, and methods into her daily lifestyle to improve her health.
At the cusp of her journey, Akshi realized that people in India and around the world lacked indepth knowledge and awareness about Ayurveda. She also discovered that this ancient science of healing had not received the recognition it truly deserved. Instead, it was overshadowed by western concepts of nutrition and understanding of health. She was determined to bring about a change to such a setting.
Taking inspiration from a butterfly’s journey of life that goes through several stages of evolution before it actually turns into a butterfly, Akshi named the company Butterfly Ayurveda. ‘Butterfly’ here signifies the courage to be capable of change, and transform into the most beautiful or healthy self. 'Change' is the only constant, and evolution is a must for sustainable growth and progress for all. The name Butterfly Ayurveda symbolizes a transformational journey of Ayurveda in this modern world.
At Butterfly Ayurveda, we develop a holistic range of wellness products that can be integrated into the modern-day lifestyle and routines. We believe in an ever-changing process of life and work that helps us to realize our true potential.
Ayurveda for all
Ayurveda ‘the science of life is a philosophical, humanistic, and holistic medical science with its manifold specialized practices rooted in the Pre-Buddhist era. Being life and health-oriented rather than disease and treatment-oriented, it represents and visualizes the health of a human being as a balance and harmony of the body-mind-spirit complex.
To empower people with the wisdom & knowledge of Ayurveda to help them lead healthier lives.
To develop high-quality, scientifically validated Ayurvedic products, for a healthy lifestyle.
Our Research & Development Department
Blending traditional knowledge with modern technology.
The R & D Department is the backbone of our organization dedicated to providing optimum qualitative and effective herbal solutions. It is dedicated to product development, quality control, and standardization which offers customers safe and efficacious Herbal/Ayurvedic medicines and food products. Our in-house team of QA analysts adheres to the strictest quality standards to ensure that our products are of the highest quality. In a nutshell, its activity and approach could be termed as, 'Validation of Divine Ayurvedic Wisdom through Scientific Knowledge in the Current Era'.
Butterfly Ayurveda has worked with experienced Ayurvedic doctors with years of experience in research and development. Intrigued by the idea of developing Ayurveda-inspired products for a healthier lifestyle, Dr. Kiran Srivastava took up the role of R&D Advisor to BA and led a team of research analysts, and scientists for about 7 years. Under her guidance, BA's R & D team developed a multi faceted range of products that help manage lifestyle-related ailments and infuse the goodness of Ayurveda into people's everyday life.